WATCH TRAILER

This mind-bending advert for the LG G5 mobile phone, uses a plethora of cinematic tricks to create a spot which wouldn’t feel out of place on the big screen. The advert combines both physical and digital effects to create a 60 second sequence that features only one person, Jason Statham. ​

​

We were originally approached by our friends at Legacy Effects to scan Jason for their side of the project, which was to produce the prosthetic face masks, both rigid and silicon. They needed a range of facial expression captures that they could 3D print and develop into the lifelike masks to be used throughout the piece. ​

​

Our data was also used by The Mill who were in charge of the VFX elements. The Mill came down to the shoot at our studio where we captured over 50 different expressions of Jason for both Legacy and The Mill to choose from. The final data being used for blend shapes and face replacement of the stunt men in the advert.

​

We also provided reference images with skin tone palettes so that both The Mill and Legacy Effects could accurately match Jason’s skin colour. ​ The finished piece really has the Hollywood treatment and is a great example of the different ways in which our data can be used.